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商品編號： R1509X 出版日期： 2015/06/18 作者姓名： Teixeira, Thales S.;Gupta, Sunil 商品類別： Other 商品規格： 2427w 再版日期： 地域： 產業： E-commerce industry;Retail trade 個案年度： -
商品敘述：
Benjy''s, an electronics and appliance retailer, is losing business because of ""showrooming"": Customers come into the chain''s stores to see, touch, and compare products but then buy at a lower cost from online competitors. Does the company''s answer lie in matching online prices, trying to thwart price comparisons, improving customer service, offering exclusive products, charging manufacturers a fee for showcasing their products, or something else? Expert commentary comes from Roberto Leao, a finance executive for a global retail organization, and Steve Conine, chief technology officer of Wayfair, on online retailer. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1509Z. The complete case study and commentary is reprint R1509K.
涵蓋領域：
Competitive strategy;Customer experience;Customer relationship management;Customer retention;Customer service;Disruptive innovation;Mobile and wireless technology;Pricing strategy
相關資料：
, (HPT013), 9p, by Harvard Business Review;, (HTN013), 11p, by Harvard Business Review
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